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Video’s popularity has exploded in recent years: Now, more than 250 million hours of movies are watched each day on YouTube, and it has turn out to be the new format of selection for youthful Americans: In line with a survey performed by the nonprofit Common Sense Media, the next generation of juvenile and tween consumers have doubled the period of time they spend watching online videos day by day since 2015.

Wikipedia , a web-based encyclopedia , is an effective example of new media, combining Web accessible digital text, images and video with internet-links, creative participation of contributors, interactive suggestions of users and formation of a participant group of editors and donors for the advantage of non-community readers.

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Advertising on social media can provide real alternatives, but first entrepreneurs have to navigate by some rocky terrain. Professionals who work in an organization’s advertising and marketing and promotion departments search to get the attention of key potential audiences by means of advertising.